Eric Coyle's Business and Marketing Substack

Eric Coyle's Business and Marketing Substack

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Eric Coyle's Business and Marketing Substack
Eric Coyle's Business and Marketing Substack
Customer Lifetime Value (CLV): Use predictive analytics to forecast the total value of a customer over time
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Customer Lifetime Value (CLV): Use predictive…

Eric Coyle, Ph.D.
Dec 30, 2024
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Eric Coyle's Business and Marketing Substack
Eric Coyle's Business and Marketing Substack
Customer Lifetime Value (CLV): Use predictive analytics to forecast the total value of a customer over time
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CLV predicts customer value, while predictive analytics refines estimates for better targeting and retention.

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